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Law Firm PPC: Landing Pages 101

Justia Legal Marketing & Technology blog

When you spend your hard-earned marketing dollars on pay-per-click (PPC) advertising for your law firm, every click counts. Therefore, it is crucial that the potential new clients clicking on your ads land on specialized pages designed to convert, or in other words, call your firm or submit a contact form. Landing Pages v.

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Law Firm Accounting: Best Practices for Efficiency and Compliance

Centerbase

Your law firm's accounting department helps the business stay on the right side of the law, when it comes to both internal operations and external relationships. Since law firms work with sensitive information, any misstep can have major consequences.

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Personal Injury Law Firm Claims to be First to Set Up Office in the Metaverse

LawSites

.” Well, if companies will now be flocking to the metaverse, it only makes sense that a personal injury firm should get there ahead of them, ready to pursue justice for that first avatar to slip and fall on a virtual banana peel. To be clear, Grungo Colarulo is not the first law firm to open in the metaverse.

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Why Local SEO is Important for Law Firms

Lawmatics

Picture this: Its late at night, and a potential client is frantically Googling best criminal defense attorney near me after an unexpected run-in with the law. Now imagine your firm isnt even on the first page of results. If your law firm isnt investing in digital marketing for law firms , particularly local SEO, youre invisible.

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From Law Firm to Legal Tech Entrepreneur: Why ClaimData’s Jason Heinze Gave Up Legal Practice to Create an App

Technically Legal

Jason Heinze originally wanted to be an architect but got into disability law after taking over his father in law’s practice. ClaimData integrates with case management systems and plans to expand into personal injury and workers' compensation.

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Continuing Legal Education for Paralegals

Clio

They can learn overviews of different areas of law, as well as the latest developments in those areas. Every two years, California paralegals must complete (1) four hours of CLEs on legal ethics and (2) four hours of CLEs in general law or an area of specialized law. Some of these skills will apply to distinct areas of law.

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Law Firm Marketing in August

Legal Expert Connections

The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Encourage satisfied clients to refer their associates, friends, and family to your law firm. Share valuable legal insights, promote events, and showcase your firm’s culture. Analyze Your Budget.