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Survey Reveals The New Face of Law Firm Marketing: Zoom Meetings and Digital Content

LawSites

COVID was not kind to law firm marketing and business development, with two-thirds of firms reporting that business development was more difficult in 2020, and the overwhelming majority of firms pivoting their marketing strategies, turning from live conferences and face-to-face meetings to social media, email alerts and Zoom.

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Time Tracking Policies Every Law Firm Should Have

Rocket Matter

Time is always in short supply, and there are always more tasks to check off your to-do list. From working with clients to juggling court appearances and operational work, the time that’s spent on every task directly affects your firm’s efficiency and bottom line. There’s more to time tracking than that.

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How to Build a Thought Leadership Strategy for Your Law Firm

Attorney at Work

If your marketing strategy is not getting your law firm the search rankings or lead conversions you strive for, it may be time to reevaluate. Here’s how building a thought leadership strategy can help your firm reach its goals. Developing yourself or your firm as a thought leader takes time.

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Creating ChatGPT Prompts for Your Law Firm Marketing

Justia Legal Marketing & Technology blog

For a busy lawyer, time is a limited resource. One of the most challenging parts of being a practicing attorney is simply finding the time to get it all done! Despite its limitations, however, ChatGPT can help streamline work for you and your marketing team, leaving you more time to focus on the nuts and bolts of your daily practice.

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SEO for Family Law Firms: Boost Your Online Presence

Clio

Your family law firm works hard to help clients navigate some of their most challenging transitions. But if your firm doesn’t come up when a potential client searches for “divorce lawyer near me” or “child custody attorney in Atlanta” online, you might miss out on connecting with someone who really needs your expertise.

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A Look at Client-Side AI-Powered Legal Spend Analytics Tools

Ron Friedmann

This is a live blog post of a Legal Value Network virtual webinar, A Look at Client-Side AI-Powered Legal Spend Analytics Tools. While law firms have not changed that much – they still bill by the hour – but law departments and legal operations professional face corporate pressure for predictable spend.

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Marketing When You’re Too Busy for Marketing

Attorney at Work

During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I couldn’t handle the work if it came in.”. I’ve worked with lawyers my entire career and I know there are times when client or practice demands are overwhelming. Find a marketing buddy in the firm.