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Plan blog posts, social media updates, newsletters, and webinars. You might even consider using paid ads to reach a wider audience. Develop a Content Marketing Calendar for September. Highlight relevant legal topics, case studies, or client success stories. Prioritize Email Marketing.
If you want to speak at a Fall conference or webinar, the summer is the time to reach out to meeting planners to request a place on the podium. Plan Ahead for Fall Marketing Events As soon as Labor Day hits, your event calendar will move into high gear with Bar and industry activities.
Upcoming events : Promoting upcoming events such as webinars, seminars, or conferences can help you stay connected with your clients and attract new business. In addition to their work responsibilities, consider sharing personal items about a team member’s hobbies, family, or civic contributions to add some human interest.
Promoting activities like an educational webinar, an e-book, or analysis of a legal trend, can help to keep readers receptive to your law firm newsletter. You can gain valuable insights into the effectiveness of your law firm newsletter and make adjustments to improve your results when you track these metrics over time.
Educational programs can be sponsored directly by the law firm—like a series of related webinars—or can be held in conjunction with a bar association or industry group. Qualified prospects are automatically attracted to you when you present yourself as a trustworthy counselor.
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