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Law Firm Marketing in August

Legal Expert Connections

Research industry events, conferences, and seminars happening in September and through the end of the year. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance of the year. Plan to Attend Networking Events. Reenergize Your Client Referral Program.

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Law Firm Marketing: What to Include in a Client Newsletter

Legal Expert Connections

Upcoming events : Promoting upcoming events such as webinars, seminars, or conferences can help you stay connected with your clients and attract new business. In addition to their work responsibilities, consider sharing personal items about a team member’s hobbies, family, or civic contributions to add some human interest.

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The Secret SAUCE for Law Firm Marketing on LinkedIn

Legal Expert Connections

Educational Seminars Speaking to an audience of current or prospective clients is one of the best possible ways to demonstrate your legal knowledge. Educational seminars also provide a platform for law firms to engage with clients beyond legal matters.

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The Value Equation in Law Firm Marketing

Legal Expert Connections

Continuing education seminars are also a good way to get your foot in the door. Seniority, as measured by number of years of service, can also serve as a distinguishing characteristic. Leadership Roles. If your lawyers are active in bar associations, industry organizations, or non-profit entities, describe their service prominently.