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In these episodes, they discussed updates in specific areas of law as well as shared upcoming events and programs within their sections. The Workers’ Compensation Section hosts an episode discussing emerging trends in their area of practice as well as their upcoming educational programs and member benefits.
If you live in a state with a fair amount of manufacturing or industry, consider representing workerscompensation cases. If you know you have an affinity for numbers, you might excel in a specialty that requires a certain level of math skills such as tax or intellectualproperty law.
Plan to Attend Networking Events. Research industry events, conferences, and seminars happening in September and through the end of the year. Attend or sponsor relevant events to connect with potential clients and other professionals. Share valuable legal insights, promote events, and showcase your firm’s culture.
Law Firm Marketing Events for the Summer June Holidays. There are several noteworthy events for law firm marketing communications in June, including Pride Month, National Safety Month, Flag Day, Father’s Day, and Juneteenth. You can use this event for client or firm activities, as well as social media messaging.
Speaking engagements : Membership organizations often host events and conferences where you can speak on topics related to your practice area. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources.
Upcoming events : Promoting upcoming events such as webinars, seminars, or conferences can help you stay connected with your clients and attract new business. In addition to their work responsibilities, consider sharing personal items about a team member’s hobbies, family, or civic contributions to add some human interest.
Host a Valentine’s Day event. Consider hosting an event for your clients, team members, a charity, and/or vendors. Of course, there are other big events in February. Use Canva or a similar graphic design service to find a suitable template you can modify by adding your firm logo and a personal message.
At the local level, many communities celebrate the day with parades and special events. This is a good day for law firms to recognize the day and confirm their diversity commitment. This may be a chance for a law firm charitable contribution, donation to a scholarship fund, or other form of community support.
You might include links to an attorney bio page, a blog article, an event sign-up page, a law firm brochure, or a court document. Click-through rate : This metric measures the percentage of subscribers who clicked on a link within your newsletter. Bounce rate : This metric measures the percentage of emails that were undeliverable.
Build Network Connections : Legal and industry networking events are a great way to meet new people and promote your business. You can also consider hosting your own events to attract potential clients. Pick a Niche : Differentiating your legal services from your competitors can help you stand out in a crowded market.
Speaking Events = 10 points each. If you spoke at two industry events, your score = 20. But first, it can be worthwhile to look back at the year in review and see how well your law firm performed by taking the 2023 Law Firm Marketing Test. Take a few minutes to evaluate your 2023 score on the law firm marketing test below.
News & Events : Keeping your website up-to-date with the latest news and events related to your firm can help you establish your firm as a thought leader in your field. Typically this would be the practice group chair, but perhaps it is the managing partner. Invite inquiries about a potential case on your practice area page.
Second, whenever you participate in an event, follow up with a LinkedIn invite to extend your relationship. Your network is a critical asset on LinkedIn, and it should reflect your professional interests and aspirations. First, be sure you are connected to your clients. Maintaining duplicate LinkedIn profiles.
In any event, be mindful of any restrictions that your clients may have on accepting gifts. An alternative is to make a charitable contribution on behalf of clients and share this news in your holiday greetings. Holiday Cards Sending holiday cards to customers and partners has several benefits for businesses.
Your votes determine the 15 companies selected to face off in a live pitch competition that will be the opening-night event of this year’s TECHSHOW, which is March 1-4 in Chicago. First commercial product to successfully produce medical indexes for workerscompensation, PI, and medical malpractice cases.
Santa showcased his in-depth knowledge of intellectualproperty law, contracts, and pivoting to video via Santa Claus Calls during the pandemic. Host Lee Rawles leads a discussion of comfort books such as Little House on the Prairie and Andre Agassi’s autobiography Open as a substitute for live sporting events.
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