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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Think “personal injury lawyer for motorcycle accidents in [city]” or “how to file for Chapter 13 bankruptcy in [state].” Bonus: AI Search and User Journeys Unleashing the Power of Long-Tail Keywords Long-tail keywords are those super-specific phrases people use when searching for legal help.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. High competition Practice areas like personal injury law are the most competitive niches in Google Search.