Balancing AI and Human Expertise in Legal Blogging is Key for SEO on Google
Kevin O'Keefe
OCTOBER 31, 2023
Many legal professionals are under the impression that AI writes content for lawyers and law firms looking to achieve search engine rankings. Hardly. In a long and well reasoned piece in Search Engine Land, Marcus Miller addresses the challenges and opportunities of using generative AI in content creation, especially from an SEO perspective. Miller emphasizes the need for a balanced approach, warning against the temptation to automate content production using AI, as it could result in SEO pitfal
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