Courting Your Clients on a Schedule
Legal Expert Connections
JUNE 12, 2016
What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates an ad hoc approach to marketing, which can be expensive and difficult to manage. This article outlines twelve steps to an integrated marketing campaign that will keep your law firm’s business development pipeline full of qualified leads. 1.
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