Catching Up on Two Keyword Ad Cases
Eric Goldman
OCTOBER 6, 2024
A couple of keyword ad cases from a couple of months ago. Alsa Refinish LLC v. Walmart Inc. , 2024 WL 3914512 (C.D. Cal. July 31, 2024) The trademark owner Alsa sells chrome paint. Walmart doesn’t carry the trademark owners’ items. In searches for the trademarks in Walmart’s internal search engine, Walmart only shows unrelated items–not items from the trademark owner or any competitors.
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