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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Think “personal injury lawyer for motorcycle accidents in [city]” or “how to file for Chapter 13 bankruptcy in [state].”

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

High competition Practice areas like personal injury law are the most competitive niches in Google Search. Many personal injury lawyers and law firms also advertise for the same keywords. When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?"

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How Much Do Law Firms Spend on SEO?

Lawmatics

You pull out your phone and type something like, best personal injury lawyer near me. The average Google Ads budget for law firms ranges from $5,000 to $15,000 per month , with some firms spending far more in high-stakes niches like personal injury. Whats the first thing you do? What drives costs?