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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. Are Google Ads right for your law firm? Google Ads works best for law firms that want to generate immediate, high-intent leads.

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.

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Podcast Highlights: Client Journey Theory | Love Thy Lawyer

Lawmatics

You have so many lawyers who are out on their own, so many great lawyers who are providing really good outcomes, competitive services, advertising on Google. Like if I need a criminal defense lawyer now I go on Google and I type in San Diego DUI lawyer, I'm gonna get a hundred guys. It's the most important thing.