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Search terms they might use: “Best DUIlawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.
Intense competition: A DUIlawyer in a major city like Chicago or Miami may face aggressive bidding wars for keywords like criminal defense attorney. The average Google Ads budget for law firms ranges from $5,000 to $15,000 per month , with some firms spending far more in high-stakes niches like personal injury. What drives costs?
Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUIlawyer near me.” Work on Your Local SEO Every marketing step you take should keep local SEO in mind. Add photos and a strong description that includes the areas you serve.
You have so many lawyers who are out on their own, so many great lawyers who are providing really good outcomes, competitive services, advertising on Google. Like if I need a criminal defense lawyer now I go on Google and I type in San Diego DUIlawyer, I'm gonna get a hundred guys.
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