Justia Legal Marketing & Technology blog

MAY 2, 2025

Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.

DUI lawyer 177

DUI lawyer Accident Lawyer Divorce lawyer Attorney 177

Martindale-Avvo

APRIL 3, 2025

When your potential client is looking for a DUI lawyer, theyre probably going to open up Google and search for DUI lawyer near me or some variation of that. Search engine optimization (SEO) is used to help web pages rank higher in search results. They may even include a specific location.

Criminal defense lawyer 75

Criminal defense lawyer DUI lawyer Criminal Defense Law firm 75

Justia Legal Marketing & Technology blog

FEBRUARY 14, 2025

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.

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Law firm Estate planning DUI lawyer Lawyer 146

Lawmatics

DECEMBER 19, 2024

Intense competition: A DUI lawyer in a major city like Chicago or Miami may face aggressive bidding wars for keywords like criminal defense attorney. The average Google Ads budget for law firms ranges from $5,000 to $15,000 per month , with some firms spending far more in high-stakes niches like personal injury. What drives costs?

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Law firm DUI lawyer Criminal Defense Law 40

Rocket Matter

FEBRUARY 20, 2025

Are Google Ads right for your law firm? Google Ads works best for law firms that want to generate immediate, high-intent leads.

Law firm 52

Law firm Injury Lawyer Time-tracking Accident Lawyer 52

Martindale-Avvo

OCTOBER 27, 2023

Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUI lawyer near me.” Work on Your Local SEO Every marketing step you take should keep local SEO in mind. Add photos and a strong description that includes the areas you serve.

Attorney 96

Attorney DUI lawyer Accident Lawyer Law firm 96

Lawmatics

MARCH 2, 2023

You have so many lawyers who are out on their own, so many great lawyers who are providing really good outcomes, competitive services, advertising on Google. Like if I need a criminal defense lawyer now I go on Google and I type in San Diego DUI lawyer, I'm gonna get a hundred guys.

Criminal Defense 40

Criminal Defense Lawyer Law firm Software 40