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Your Guide on How to Get Clients as a Solo Attorney

Martindale-Avvo

Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUI lawyer near me.” Work on Your Local SEO Every marketing step you take should keep local SEO in mind. Add photos and a strong description that includes the areas you serve.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

Are Google Ads right for your law firm? Google Ads works best for law firms that want to generate immediate, high-intent leads.

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How Much Do Law Firms Spend on SEO?

Lawmatics

Intense competition: A DUI lawyer in a major city like Chicago or Miami may face aggressive bidding wars for keywords like criminal defense attorney. The average Google Ads budget for law firms ranges from $5,000 to $15,000 per month , with some firms spending far more in high-stakes niches like personal injury. What drives costs?

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.

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Podcast Highlights: Client Journey Theory | Love Thy Lawyer

Lawmatics

You have so many lawyers who are out on their own, so many great lawyers who are providing really good outcomes, competitive services, advertising on Google. Like if I need a criminal defense lawyer now I go on Google and I type in San Diego DUI lawyer, I'm gonna get a hundred guys.