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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.

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