Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

The homepage is one of the most important pages for your law firm website. In order to fully leverage the SEO value and conversion potential of your homepage, you’ll need to establish your brand, communicate your law firm’s value, demonstrate your expertise, and make strategic design decisions to encourage conversions.

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Lawmatics

DECEMBER 17, 2024

Picture this: Its late at night, and a potential client is frantically Googling best criminal defense attorney near me after an unexpected run-in with the law. Now imagine your firm isnt even on the first page of results. Do Law Firms Need SEO? Absolutely, and heres why. Is Doing Local SEO Worth It?

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Rocket Matter

FEBRUARY 20, 2025

The post Next Level Strategy: How Law Firms Should be Using Google Ads appeared first on Rocket Matter. If you run a law practice and need qualified leads who are eager to find your firm, Google Ads is a great way to start. Are Google Ads right for your law firm?

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Lawmatics

DECEMBER 19, 2024

You pull out your phone and type something like, best personal injury lawyer near me. It positions your firm at the exact point where intent meets action one of the tenets of digital marketing for law firms. Why do law firms need marketing, generally speaking? How much do law firms spend on SEO?

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Martindale-Avvo

SEPTEMBER 12, 2023

Your potential clients probably aren’t lawyers and might not know the difference between a personal injury lawyer handling car accident cases and a criminal defense attorney offering D.U.I. To someone outside of the legal industry, these both might fall under the heading of “motor vehicle lawyers.”

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Clio

JUNE 28, 2023

Legal marketing is an umbrella term that refers to driving awareness and attracting clients to a law firm through various methods. The ultimate goal of legal marketing is to generate business and drive revenue for a law firm. That means that up until a few decades ago, marketing in law firms was non-existent.

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Clio

MAY 23, 2024

When integrated effectively into a law firm’s marketing strategy, a well-crafted lawyer commercial can boost visibility and credibility and turn viewers into clients. Clio Grow helps law firms with advertising, websites, client intake, and more–come check it out and book a demo!

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