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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

If AI detects that your posts about estate planning for small businesses get high engagement, it may suggest writing more content in that niche. Example: Lets say youre writing a blog post on estate planning for unmarried couples. AI-powered chatbots (e.g.,

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Introducing MMS Messaging: Collect Client Images Faster and Easier

Lawmatics

Even in estate planning, family law, or criminal defense, there are plenty of moments where a client needs to share a physical document, handwritten note, or piece of mail. Clients may not have ready access to email or may be coordinating with family members across borders.

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Case Study: ProVantage Helps Law Firm in Texas & Arkansas

Martindale-Avvo

They focus on business law, criminal defense, estate planning, family law and labor/employment law. First, a little background: Wallace, Martin, Duke & Russell has served the states of Alabama, Arkansas, Tennessee, and Texas since 1975.

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Webinar Recap: Building the Ultimate ROI Machine for Your Law Firm

Lawmatics

They have a vast range of expertise in the legal industry as marketers and attorneys themselves, in practice areas spanning from estate planning to criminal defense. 7:16 — Pillar 1: Marketing Throwing money at marketing won’t fix your problems without a strategy.

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5 Pricing Strategies for Law Firms to Convert Prospects to Clients

Martindale-Avvo

For example, you might need to provide a range for something like a criminal defense or contested divorce case, where matters could be resolved quickly or be drawn out for months. An estimate should be simple enough, however, with something like an estate planning or real estate law matter.

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How Many Leads Does It Take to Get a Client?

Martindale-Avvo

In other words, the sense of urgency may be greater for a person who needs a criminal defense attorney than for someone searching for an estate planning lawyer. It’s also important to understand that some practice areas will have different results.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. Google Ads works best for law firms that want to generate immediate, high-intent leads.