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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

This can lead to: Setting daily budgets too high Targeting broad, expensive keywords instead of more affordable, high-intent searches Failing to track conversions properly, leading to wasted ad spend To avoid these problems, focus on ROI rather than clicks. Remember: clicks are less important than conversions.

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How Much Do Law Firms Spend on SEO?

Lawmatics

Think about it: When was the last time you clicked to page two? While referrals still matter big time in legal, the average consumer expects to find you online, trust your reputation (think reviews and rankings), and quickly access the answers they need. Once you understand the why, its time to explore how much.