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4 Tips for Branding Yourself in a New Legal Practice Area

Martindale-Avvo

If youre already an established criminal defense lawyer, think about how youve marketed yourself in the past. Remember, someone searching for a criminal defense lawyer is going to respond differently than a victim of a traumatic injury would. Keep your target audience in mind.

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How Much Do Law Firms Spend on SEO?

Lawmatics

Intense competition: A DUI lawyer in a major city like Chicago or Miami may face aggressive bidding wars for keywords like criminal defense attorney. Sky-high CPCs: Legal keywords are some of the most expensive, with costs per click often exceeding $100.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

Google Ads works best for law firms that want to generate immediate, high-intent leads.

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Podcast Highlights: Client Journey Theory | Love Thy Lawyer

Lawmatics

Matt worked as a criminal defense attorney for six years. Matt Spiegel, welcome to Love Thy Lawyer. Passed the California bar in the first try and then went off and practiced criminal defense for about five years. Getting out of law school and then getting into the criminal defense world?