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Why Local SEO is Important for Law Firms

Lawmatics

Picture this: Its late at night, and a potential client is frantically Googling best criminal defense attorney near me after an unexpected run-in with the law. Location-Specific Keywords : Phrases like real estate attorney Los Angeles or divorce lawyer Tampa help you rank for searches in your area.

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Branding Basics for Law Firms

Martindale-Avvo

All of these elements can come together to create your brand identity: “a family lawyer with training in social work offering compassionate legal representation,” or “a criminal defense attorney who believes in justice standing up for your rights to a fair trial.” Divorce lawyer: compassionate, attentive, caring D.U.I.