Competitive Keyword Ad Lawsuit Fails…Despite 236 Potentially Confused Customers–Lerner & Rowe v. Brown Engstrand
Eric Goldman
MAY 22, 2023
This case involves two rival personal injury law firms in Arizona, one of which engaged in competitive keyword advertising against the other. The court dismisses the lawsuit on summary judgment. The court focuses on the likelihood of consumer confusion. The court says the call logs are ambiguous. clickthrough rate.
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