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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

High competition Practice areas like personal injury law are the most competitive niches in Google Search. Many personal injury lawyers and law firms also advertise for the same keywords. This intense competition drives up costssome legal keywords cost upwards of $100 per click.

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6 Effective Lead Generation Strategies for Attorneys in 2024

Rocket Matter

For instance, if you're aiming for personal injury lead generation , using a targeted phrase like "Los Angeles personal injury lawyer" will attract more relevant personal injury leads in Southern California than a broader term like "personal injury lawyer."