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Email Marketing Guide to Google and Yahoo! Rules

Legal Expert Connections

Valid Reverse DNS Records : Ensure that your sending server IP addresses have valid reverse DNS records. Law firm email senders are advised to follow these Internet Message Format standards for emails. Consistency in formatting ensures better deliverability. This step contributes to reliable email delivery.

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Law Firm Marketing on LinkedIn: You Must be Present to Win

Legal Expert Connections

Expand your network : LinkedIn reports record engagement across its more than 850 million members. Read our e-book, “ Courting Your Clients ,” for more detailed guidance on law firm marketing. Below are five reasons why LinkedIn should play an important role in any law firm marketing plan.