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Law Firm PPC: Landing Pages 101

Justia Legal Marketing & Technology blog

When you spend your hard-earned marketing dollars on pay-per-click (PPC) advertising for your law firm, every click counts. Therefore, it is crucial that the potential new clients clicking on your ads land on specialized pages designed to convert, or in other words, call your firm or submit a contact form. Landing Pages v.

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Why Local SEO is Important for Law Firms

Lawmatics

If your law firm isnt investing in digital marketing for law firms , particularly local SEO, youre invisible. Do Law Firms Need SEO? SEO (Search Engine Optimization) is the strategy that makes your law firm discoverable online. How Much Do Law Firms Spend on SEO?

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Continuing Legal Education for Paralegals

Clio

Per Clio’s latest Legal Trends Report , referrals from other legal professionals generate the most potential client leads, according to thirty-five percent of law firms. Read more on how the adoption of AI in the legal industry will impact the role of paralegals in this blog: Will AI Replace Paralegals?

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Law Firm Marketing in August

Legal Expert Connections

The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Encourage satisfied clients to refer their associates, friends, and family to your law firm. Share valuable legal insights, promote events, and showcase your firm’s culture. Analyze Your Budget.

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Paradigm, Parent to Three Practice Management Platforms, Acquired By Francisco Partners

LawSites

Paradigm says it has seen substantial growth in recent years as law firms have moved to cloud-based products, and that it currently serves 11,000 law firms. This news comes amid a period of unprecedented investment in law practice management technology. Financial terms were not disclosed. 7, 2021).

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Law Firm Marketing: How to Measure the Success of a Law Firm Newsletter

Legal Expert Connections

In our recent article titled, “ Law Firm Marketing: What to Include in a Client Newsletter ,” we talked about what to include in monthly marketing communications to keep your clients engaged. Measuring the success of your law firm newsletter is the next step in evaluating the effectiveness of your marketing communications campaign.

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Law Firm Marketing in February

Legal Expert Connections

Law firm marketing in February is an expression of love. This is a fast and easy law firm marketing choice. Use Canva or a similar graphic design service to find a suitable template you can modify by adding your firm logo and a personal message. Write a Valentine’s Day-themed blog post. Call 561-266-1030.