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However, failing to develop a small lawfirm succession plan for the firm’s eventual leadership transition opens the door to significant risks for your firm and your clients. In this blog, we outline essential steps to take when developing and enacting a succession plan, and how to avoid common mistakes.
Key Questions To Answer About Your LawFirm Website Visits Before diving into analytics, consider these fundamental questions: Where are your website visitors coming from? For example, a high bounce rate can suggest problems with your content, relevance, or design, but that’s not always the case, especially for lawfirm websites.
Did you know that potential clients don’t always land on your lawfirm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different lawfirms and looking for the right fit.
Lawyers interested in learning more about how Justia Ask A Lawyer can help their lawfirms grow should take a look at our previous Justia Onward post about the benefits of Justia Ask A Lawyer as a tool to reach clients.
CLE Webinar Details & Speaker Anna Blood is the founding attorney and CEO at Blood Law, a lawfirm experienced in family law and estateplanning. Join us today to see how you can push yourself to success in spite of the obstacles before you!
For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for lawfirms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for lawfirms, and how it can help your firm grow. What Is PPC?
EstatePlanning, traditionally the domain of the legal profession, is about to be disrupted by another new entrant, Vanilla. The company seeks to enable financial planners to offer estateplanning services and documents to their clients through a network of attorneys.
Your lawfirms website is often a potential clients first impression of you. Great lawfirm websites are well-designed, user-friendly, and clearly state what services the lawfirm offers, giving clients a taste of what they can expect from that lawfirm. Book a free demo today and see how!
Any existing content, such as blog or social media posts, can guide you, as can data about your average client. And your lawfirm’s image can influence your writing style. Use empathy in your writing, especially in more sensitive niches, such as elder law and estateplanning. Strike the Right Tone.
Running a lawfirm is a lot of work. Large lawfirms understand the need for effective marketing and often hire internal marketing managers to handle this task. Hiring a full-time marketing manager may not make sense for lawyers in solo, small, or mid-sized lawfirms in the U.S. Let us help you get started.
Last year, I introduced something new for this blog: The LawSites Resource Center. 2021 eBook: Running a Lean LawFirm. This ebook from Rocket Matter is a guide to running a lean lawfirm. Listings on LawSitesResources.com are sponsored by the companies that produced them and generate revenue for this blog.].
Do you have a lawfirm marketing strategy? To grow your lawfirm so that it’s thriving and more profitable, you need to attract new clients and cultivate new business. How do you market a lawfirm? Why is lawfirm marketing important? Make sure they are SMART goals.
Compared to SEO, social media, or other types of advertising, buying leads is probably one of the fastest and easiest ways to get more clients for your firm. After all, attracting qualified leads for your lawfirm can be time-consuming. Learn more about how it works in our guide on PPC basics for lawyers.
By streamlining tasks, including marketing and client communications (which any lawyer knows can take up more time than expected), lawfirms that leverage AI can increase their profitability and productivity. Understandably, many lawfirms are cautious about utilizing ChatGPT and other AI tools.
One of the key components driving this change is the increasing prevalence of lawfirm webinar programs. Lawfirms increasingly recognize the potential of webinars to bridge the gap between legal expertise and client understanding. Lawfirm webinar programs mitigate these costs by providing a virtual alternative.
One of the key components driving this change is the increasing prevalence of lawfirm webinar programs. Lawfirms increasingly recognize the potential of webinars to bridge the gap between legal expertise and client understanding.
People are actively seeking solutions, advice, and, in the case of lawfirms, reliable counsel. Understanding the Holiday Audience The holiday season introduces a unique demographic to the forefront of lawfirms’ marketing efforts. This period isn’t solely about transactions; it’s about connections.
Instagram is an underutilized platform for lawfirm marketing automation. On Instagram, attorneys can create authentic posts about their firms, create targeted campaigns to engage with their audience and use photography and video to strengthen their lawfirm's brand identity. billion users worldwide.
A “lead” is a prospect or potential client for your lawfirm. In the simplest terms, it’s someone with a legal issue relevant to the services you provide who is interested in learning about how your firm can help solve their issue and has somehow shared their contact information with you.
Social media is a vital part of the modern digital marketing landscape, and yet, for many lawfirms, the most influential platforms remain an afterthought. Most lawfirms have some type of a presence online, largely dominated by LinkedIn. Still, Facebook, Instagram, and even TikTok are starting to be taken more seriously.
A “lead” is a prospect or potential client for your lawfirm. In the simplest terms, it’s someone with a legal issue relevant to the services you provide who is interested in learning about how your firm can help solve their issue and has somehow shared their contact information with you.
Last year, I introduced something new for this blog: The LawSites Resource Center. 2021 eBook: Running a Lean LawFirm. This ebook from Rocket Matter is a guide to running a lean lawfirm. Listings on LawSitesResources.com are sponsored by the companies that produced them and generate revenue for this blog.].
With its accessible video editing tools, easy access to target audiences, and over one billion active users, it's no wonder that TikTok has become the go-to choice for some lawfirms. Lawfirms leverage TikTok for more than marketing purposes, such as attracting and retaining talent/staff. followers.
This blog will explore lawyer stress levels, explaining why being a lawyer is stressful , what stress is, and how it can manifest in the workplace. Corporate lawyers working in biglaw will likely be more stressed than estateplanning attorneys in a small firm. Processes keep everyone throughout a firm united.
How potential clients see you and your lawfirm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Read more about your profile pic in our blog, Attorney Headshots: A Picture is Worth a Thousand Words Experience Experience matters.
There are too many estatesplanning legal form websites – so many that it is hard for a consumer to figure out which one to select. Case Studies on Productization of Legal Work Included in his book are many case studies and examples of lawfirms that have productized a legal service. Thanks.
Download: The Complete Guide of Document Automation Software for LawFirms. My lawfirm website now ranks on the first page, sometimes in the top spot, for all sorts of queries about red light camera tickets and speeding camera tickets in New York City, where there are more lawyers than laypeople.
She will teach “Legal Marketing Design: Crafting a Standout Strategy” at the OBA Solo & Small Firm Conference and wanted to hear what experts in the field are saying today. Mr. Riddle will also be speaking at the OBA Solo & Small Firm Conference.
A “lead” is a prospect or potential client for your lawfirm. In the simplest terms, it’s someone with a legal issue relevant to the services you provide who is interested in learning about how your firm can help solve their issue and has somehow shared their contact information with you.
If your business is facing serious challenges, look at your budget, and follow these tips for improving lawfirm cash flow. Lawfirms across the country are facing immense challenges due to COVID-19. Why do you want to change legal practice areas? In the meantime, use these tips to weather any slow periods.
It is a good example of a law product start-up that is directed at consumers. By “pure play” I mean a site that is not a lawfirm and provides a solution to a legal problem that is software-powered with no human service. Related Law Products The addition of related law products would create additional streams of revenue.
Roy Ginsburg counts down 13 reasons small lawfirm owners have a tough time creating a lawfirm succession plan — and reasons to get it done. Some of my clients are estateplanning lawyers. 13 Reasons Lawyers Procrastinate on Creating Their LawFirm Succession Plan.
According to an ABA 2018 survey, more than a third of lawfirms find new clients on social media. For example, an estateplanning lawyer knows that you’re never too young — or old — to draw up a last will and testament. Even more gain new clients through social media marketing Do all lawyers use the same platform?
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