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Justia Legal Marketing & Technology blog
MARCH 4, 2025
Creating an effective lawyer blog post in 2025 requires a strategic approach that combines timeless principles with modern technological advancements. While foundational blogging practices remain essential, integrating AI and other cutting-edge tools can maximize your blogs impact.
Kevin O'Keefe
NOVEMBER 22, 2023
Twenty years ago, on November 22, 2003, I embarked into the world of blogging. With a simple picture of Perry Mason saying “Hmm… I should have a blog,” “Real Lawyers Have Blogs” was born. The idea was sparked by an article about TypePad, a web based blogging platform, in the business magazine, Business 2.0 (in
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Clio
JANUARY 8, 2025
Blogging is still one of the most powerful tools for building your law firms online presence, especially if youre just starting out. In todays digital landscape, a well-executed blog is essential for attracting potential clients. In todays digital landscape, a well-executed blog is essential for attracting potential clients.
Kevin O'Keefe
OCTOBER 25, 2023
Danny Goodwin of Search Engine Land reports on a recent study by BrightEdge, an enterprise SEO platform, finding blog posts occupy a significant position in Google Search rankings. Specifically, blogs appear 23% of the time in the top 5 search positions, making them the most common content type to do so.
Kevin O'Keefe
JANUARY 9, 2024
Researching the value of legal blogging for some work I am doing, I went to ChatGPT for ideas on the value of legal blogging. Here are some key benefits: Establishing Thought Leadership: Regular blogging in a specific legal area can position a lawyer as a thought leader and expert in that niche.
Above the Law - Technology
NOVEMBER 20, 2024
It was 22 years ago yesterday that I launched this blog. For its continued existence, I owe four debts of gratitude: To you, the readers, without whom this blog would have no reason to exist, and whose feedback and engagement over the years has been the greatest reward. There are still a handful of you […]
Kevin O'Keefe
SEPTEMBER 28, 2023
Education and working with a trusted partner may be the best answer in assuring you as a lawyer or law firm are acting in an ethical and secure fashion when using AI in legal blogging. Large law firms began blogging twenty years ago, not without ethical and security concerns. They would not do so in blogging – and they did not. “We
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