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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Think “personal injury lawyer for motorcycle accidents in [city]” or “how to file for Chapter 13 bankruptcy in [state].”

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Do Law Firms Need SEO?

Lawmatics

They grab their phone, type "divorce lawyer near me," and within seconds, theyre scrolling through the top results on Google. Educational blog posts: Break down legal jargon into plain English, answering questions like What happens during a bankruptcy filing? Picture this: a potential client needs legal help.

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Branding Basics for Law Firms

Martindale-Avvo

Divorce lawyer: compassionate, attentive, caring D.U.I. lawyer: reliable, experienced, dedicated Bankruptcy lawyer: business-savvy, nonjudgmental, confidential Criminal lawyer: justice, legal rights, advocate These words are the beginning of your brand voice.