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Law Firm PPC: Landing Pages 101

Justia Legal Marketing & Technology blog

When you spend your hard-earned marketing dollars on pay-per-click (PPC) advertising for your law firm, every click counts. Therefore, it is crucial that the potential new clients clicking on your ads land on specialized pages designed to convert, or in other words, call your firm or submit a contact form. Landing Pages v.

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Why Local SEO is Important for Law Firms

Lawmatics

Picture this: Its late at night, and a potential client is frantically Googling best criminal defense attorney near me after an unexpected run-in with the law. Now imagine your firm isnt even on the first page of results. Do Law Firms Need SEO? Local SEO is how your law firm becomes a household name in your area.

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Continuing Legal Education for Paralegals

Clio

If continuous learning is important for attorneys—and it most definitely is—then it is equally important for paralegals. Staying up-to-date with rules and regulations Court rules and regulations are the bread and butter of paralegal practice, especially since paralegals often need to know these in more detail than attorneys.

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From Law Firm to Legal Tech Entrepreneur: Why ClaimData’s Jason Heinze Gave Up Legal Practice to Create an App

Technically Legal

ClaimData integrates with case management systems and plans to expand into personal injury and workers' compensation. The app aims to simplify the evidence-gathering process for attorneys, making it easier to prove disability cases. ClaimData uses a progressive web app model for efficiency and cost-effectiveness.

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How Foundation AI is Harnessing Artificial Intelligence and Computer Vision to Classify and File Documents for Law Firms (Vivek Rao / Co-Founder & CEO)

Technically Legal

Vivek Rao, talks about his path from workers compensation attorney to co-founder and CEO of Foundation AI , an app that automates the manual process of collecting, categorizing and filing documents and unstructured data. Later on, he started helping a workers compensation firm handle case files.

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Law Firm Marketing in August

Legal Expert Connections

The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Reconnect with members of your referral network, including non-competing attorneys, accountants, insurance brokers, and others. Share valuable legal insights, promote events, and showcase your firm’s culture.

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The Secret SAUCE for Law Firm Marketing on LinkedIn

Legal Expert Connections

Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on LinkedIn, with a focus on content for your company page.