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Finding the True Purpose of Your Law Firm Website

Justia Legal Marketing & Technology blog

In today’s digital age, a website is no longer a luxury; it’s an essential tool for law firms. A law firm website’s purpose defines its reason for existence. Enhance Brand Awareness: Build your brand’s reputation and visibility by positioning your law firm as an industry leader.

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AI & Search and How to Optimize Your Law Firm Website for the AI Search Era

Justia Legal Marketing & Technology blog

In this blog, we’ll discuss five tips to optimize your law firm website for AI-powered search. AI-powered search engines typically cite sources by displaying links to the original websites or articles used to generate the answer. This gives users transparency and lets them easily verify the information.

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Boost Your Law Firm’s SEO: Integrating FAQs Directly into Webpages

Justia Legal Marketing & Technology blog

This article proposes a shift from traditional FAQ pages to embedding targeted questions and answers within practice area content, thereby enhancing SEO and building client trust. By providing contextually relevant information, law firms can establish themselves as authoritative resources and drive client engagement.

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Lawyer Sanctioned For Trying To File A Fake News Article As An Exhibit

Above the Law - Technology

The post Lawyer Sanctioned For Trying To File A Fake News Article As An Exhibit appeared first on Above the Law. This isn't a story about lawyers using ChatGPT. but it could be.

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Justia CLE & Webinars | Breaking Down This Year’s Docket: Previewing the 2024–2025 Supreme Court Term

Justia Legal Marketing & Technology blog

Vikram Amar is a Distinguished Professor of Law at UC Davis, and the previous dean and Iwan Foundation Professor of Law at the University of Illinois, Urbana-Champaign College of Law. He also has experience teaching law at Berkeley School of Law, Hastings College of Law, and UCLA School of Law.

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Keys to Using GenAI in Your Law Practice? Caution and Common Sense

Attorney at Work

While these headlines deliver a powerful cautionary message, they should not deter you from using GenAI in your law practice. What Lawyers Need to Know About GenAI […] The post Keys to Using GenAI in Your Law Practice? Caution and Common Sense appeared first on Articles, Tips and Tech for Law Firms and Lawyers.

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Branding to Combat Pricing Pressure: Why Lowering Fees Isn’t the Answer for Law Firms

Attorney at Work

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact, and Power, says investing in law firm branding is a wiser strategy.

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