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Article Writing Can Drive Law Firm Marketing Success

Legal Expert Connections

Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Corporate general counsel, among others, frequently contact attorneys based on published articles.

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Santa in the House | Best Books to Read | Recapping 2020’s Top Tech Advances

Legal Talk Network

Above the Law’s Joe Patrice and Kathryn Rubino talk about the New York Times Style article in support of second chances for legal analyst Jeffrey Toobin. Santa showcased his in-depth knowledge of intellectual property law, contracts, and pivoting to video via Santa Claus Calls during the pandemic. Patrice’s rebuttal is here.

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Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

Legal Expert Connections

Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024.

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Law Firm Marketing: Turn Membership Organizations into New Business

Legal Expert Connections

Publishing opportunities : Many membership organizations have publications or newsletters that feature articles written by members. Writing an article for one of these publications can help you establish yourself as a thought leader in your field and attract new clients.

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A Guide to Law Firm Marketing in the Summer

Legal Expert Connections

Write an article. Use some of your free time to draft an article on an emerging trend or a significant court ruling. Related Legal Marketing Articles The Value Equation in Law Firm Marketing Article Writing Can Drive Law Firm Marketing Success About Legal Expert Connections, Inc. Bring attorney bio pages up to date.

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Law Firm Marketing in August

Legal Expert Connections

See the related articles below for further guidance. Some attorneys may continue to work remotely, so make sure that your marketing strategies accommodate both in-office and remote work scenarios. Best of luck with your marketing plans!

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Email Marketing Guide to Google and Yahoo! Rules

Legal Expert Connections

Information for Constant Contact Email Subscribers As a Constant Contact partner, I’m happy to share their article titled, “ Changes to Google and Yahoo’s email authentication requirements.” It is designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing.