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After hearing about the company that the students planned to form, Bechtolsheim made out a $100,000 check on the spot. Creating a C corporation requires going through certain formalities, such as setting up articles of incorporation and bylaws. The professor, David Cheriton, wrote a $100,000 check of his own.
Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Corporate general counsel, among others, frequently contact attorneys based on published articles.
You can write original articles, post videos, share infographics, or repost relevant content from other sources. If you don’t hear back from them, follow up with a gentle reminder or a new piece of information. This article is one in a series we are publishing on law firm marketing on LinkedIn.
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