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As an estateplanning attorney, you understand that precision and attention to detail are paramount. You strive to provide exceptional service to your clients, but manual processes can create inefficiencies and challenges that can negatively impact your productivity, profitability, and client satisfaction.
This type of program is called client relationship management software (“CRM”). A CRM helps you plan, control, review, and report on the entire clientintake process, from initial marketing to signed engagement agreement. A CRM Built for Law Firms Think about the steps you take from receiving a lead to signing a client.
Tuller, explains how this strategy works at his firm: “For our law firm, we have found that we gain the most traction through writing timely educational articles about estateplanning-related issues. Source data from your clientintake software.
For example, Attorney at Work’s Top 20 Articles of 2021 captures the zeitgeist of what’s on the minds of small law firms. I explore five in this article. . ‘Tis the season for legal technology predictions, which are entertaining but seldom useful. Smoking Guns Galore If You Can Defensibly Preserve Them.
By creating engaging videos for your law firm, you can reach out to potential clients searching for legal information and services. When researching this article, I quickly encountered many traditional attorney videos that resembled this 2017 SNL Skit " Attorney Ad." Darcel is providing substantial content for potential clients.
As an employment law firm, they know how stressed their clients are, so the use of calming imagery sets an important tone. They offer helpful guidance in their articles and have a podcast with additional information. Clients shouldnt have to struggle to get in touchand likely wont bother.
For instance, using law firm advertising examples as a guide, you could tailor ads for people searching for specific services like estateplanning or DUI defense. Client testimonials, reviews, and informative content on your website can act as powerful advertising tools. For building trust.
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