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For divorcelawyers, SEO is more than just an add-on to your marketing plan—it’s essential for attracting potential clients, staying competitive in their local market, and, ultimately, growing a family law practice. For divorce attorneys, increasing online visibility using targeted SEO strategies, such as local SEO, is vital.
Your family lawfirm works hard to help clients navigate some of their most challenging transitions. But if your firm doesn’t come up when a potential client searches for “divorcelawyer near me” or “child custody attorney in Atlanta” online, you might miss out on connecting with someone who really needs your expertise.
Did you know that potential clients don’t always land on your lawfirm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different lawfirms and looking for the right fit.
With many self-represented litigants coming from demographics with lower median incomes and fewer years of formal education, innovative lawfirms that develop affordable service models can tap into this underserved market while improving access to justice.
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