Justia Legal Marketing & Technology blog
APRIL 21, 2023
It is a very common advertising model where the advertiser (in this case, your law firm) pays each time a user clicks on one of their ads. For instance, assuming the population of your target area remains constant, “car accident lawyer” is a more costly keyword term than “bus accident lawyer.” What Is PPC?
Rocket Matter
FEBRUARY 20, 2025
This can lead to: Setting daily budgets too high Targeting broad, expensive keywords instead of more affordable, high-intent searches Failing to track conversions properly, leading to wasted ad spend To avoid these problems, focus on ROI rather than clicks. Remember: clicks are less important than conversions.
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Martindale-Avvo
OCTOBER 27, 2023
Whether you’ve just hung up your shingle or have been open for some time and need to shift your tactics, this guide will show you how to get clients as a solo attorney. Stay transparent and take the time to walk them through what to expect. Keeping your responses timely will also likely be appreciated.
CaseFox
NOVEMBER 29, 2023
These accidents can happen due to factors like someone not paying attention or being unable to stop in time. After these accidents, there’s usually a mix of feelings, injuries, and dealing with insurance. Understanding what’s going on is important, especially when talking to lawyers or insurance people.
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