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Google Ads for Lawyers: A Beginners Guide to PPC Success

Justia Legal Marketing & Technology blog

For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for law firms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for law firms, and how it can help your firm grow.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent.