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Google Ads for Lawyers: A Beginners Guide to PPC Success

Justia Legal Marketing & Technology blog

For instance, assuming the population of your target area remains constant, “car accident lawyer” is a more costly keyword term than “bus accident lawyer.” In a large metro, bus accident lawyer is likely to be more costly than a targeted search like “SUV rollover accident lawyer.”

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?"