Justia Legal Marketing & Technology blog
MAY 2, 2025
Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.
Rocket Matter
FEBRUARY 20, 2025
When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?" As they get closer to hiring, their searches shift to "best personal injury lawyer near me" or "free consultation car accident lawyer."
Martindale-Avvo
OCTOBER 27, 2023
Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUI lawyer near me.” Investing in PPC (pay-per-click) ads in Google can have your law firm listed at the top of the search results for your chosen terms, such as “truck accident lawyer Chicago.”
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