Google Ads for Lawyers: A Beginners Guide to PPC Success
Justia Legal Marketing & Technology blog
APRIL 21, 2023
Given that the most intent-driven searches are considered “short-tail,” e.g. locality + practice area + lawyer/attorney , this is where PPC shines. For instance, assuming the population of your target area remains constant, “car accident lawyer” is a more costly keyword term than “bus accident lawyer.”
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