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2024 Law Firm Marketing Plan Ideas for January

Legal Expert Connections

For law firms, it can be a time to create a new 2024 law firm marketing plan. Consider what your clients’ goals may be for 2024, and target your marketing and service offerings in a way that helps your accounts achieve a higher level of performance. If you don’t know, ask a few of your clients about their 2024 challenges and goals.

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Women’s History Month 2024

Legal Expert Connections

Ultimate compliance responsibility rests with the law firm. The post Women’s History Month 2024 appeared first on Law Firm Marketing | Legal Marketing. We understand attorney advertising campaigns and can provide guidance in this regard. Contact Margaret Grisdela, a legal marketing consultant, at 561-266-1030 or via email.

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Email Marketing Guide to Google and Yahoo! Rules

Legal Expert Connections

both introduced new requirements for email senders that became effective as of February 1, 2024. you will want to review your current policies and procedures for compliance. RFC 5322 Compliance : RFC 5322 is an Internet standard that defines the correct format for email messages, including message body, headers, and attachments.

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Law Firm Marketing in February

Legal Expert Connections

February 14 is the middle of the month and the middle of a week (Wednesday in 2024). 2024 is a Leap Year! Ultimate compliance responsibility rests with the law firm. Liven up your social media offering with a short video that links your law firm to the day’s theme. Develop a Valentine’s Day email campaign.

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Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

Legal Expert Connections

Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Ultimate compliance responsibility rests with the law firm.

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Take the 2023 Law Firm Marketing Test

Legal Expert Connections

2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. Figure out your close rate (for example, 1 out of every 4 pitches) to plan for 2024 client acquisition. 2024 is a good time to turn this around. If you made 4 pitches, your score = 20. 70 to 84 = C.

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Client Acquisition Tips for Attorney Marketing

Legal Expert Connections

Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Listed below are more than 10 attorney marketing techniques that belong in your 2024 law firm marketing plan. Ultimate compliance responsibility rests with the law firm.